This company was founded in 1989 with the objective of strengthening, within the Wineca group, the production of the main mass consumption products in Venezuela (arepa). Initially this company has a complex of 2 Mills that process white rice and pre-cooked corn flour.
	Today, Industria Venezolana Maicera Pronutricos is present in more than 10 states of the country, and in more than 3.000 stores with the brands Dona Rosa and Rica Masa.